BBQ Canada Challenge A Project of Kinsmen & Kinette Clubs
of Canada

August 12, 2003

Best Beef Quality (BBQ) Canada is pleased to announce that a major partner in the Canadian beef industry will help support its National Beef Challenge. Cargill Foods of High River Alberta has agreed to supply a significant portion of beef as part of BBQ Canada’s coast-to-coast Labour Day event, to show overwhelming support by Canadians for the beef industry.

“Due to Cargill Food’s commitment to this project and to the support from thousands of Canadian beef producers so deeply affected by the BSE situation, the BBQ Canada Challenge will become a reality,” said Joe Acker, Project Manager for BBQ Canada.

Cargill has provided 100,000 pounds of regular ground beef for the large national events, expected to attract one million people as a demonstration of Canadian’s faith in the safety of our beef. BBQ Canada and the Kinsmen have also worked with producers and various retailers to bring another 300,000 pounds of purchased and donated beef to the table for the Labour Day event.

“Cargill Foods is proud to be a major sponsor of this national event. BBQ Canada has proven once again that when Canadians pull together so much can be achieved. The Kinsmen and Kinettes have remained dedicated to serving communities and their special needs, and Cargill is pleased to assist them in making this happen,” said Robert Meijer, Director of Public Affairs for Cargill Limited.

Joe Acker
Project Manager,
Canada Cargill Specialty Canola Oils
Telephone: (780) 962-4355 (Res.) or (780) 405-1128 (Office)
BBQ Canada website: www.bbqcanada.ca
joe.acker@bbqcanada.ca

Robert Meijer
Director Public Affairs,
Cargill Limited
Telephone: (204) 947-6370
robert_meijer@cargill.com